7 Top Tips for Restaurant email marketing

In the ever more competitive world of hospitality, most restaurants are still not making the most of email marketing, despite it being a cost effective way of getting bums on seats.

Email marketing is a great way to get your brand, message and offers in front of the people who love your food the most.

Regardless of if you're taking orders online or not, email marketing is a no-brainer decision for any restaurant owner.

Here are our top tips for restaurant email marketing;

1. Add a sign-up form to your website
2. Gather more than just an email address, why not get their birthday day and month.
   
3. Have a sign-up form (paper or digital) by your till.
   
4. Encourage diners to subscribe with a compelling offer, such as go into our monthly draw.
   
5. Add a QR code, linked to your sign up form on your menu and takeaway menu.
   
6. Add sign-up forms to your Facebook page. If you don't have a Facebook page for your business then talk to us!
   
7. Use auto responders. This means you get a computer to send pre-determined offers out to your mailing list, so you can concentrate on making money.

"Connecting with your diners will increase your spend per customer over that customers lifetime"

If you don't understand or know how to do any of the tips within this article. We can help you set-up, teach you to manage this for you, or do the whole thing for you.  Ask us for a quote, we are very competitive.

Remember once you have set up you email list input methods, there is minimal upkeep required, besides inputting manual signup forms.

Learn about our e-mail services

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